Join process
Channel support
We provide scientific services for franchisees' store location selection, experience prediction, etc., and provide dealers with diverse opening support, mainly including prop support, decoration support, and return and exchange support, as well as later image upgrades, etc., to encourage dealers to keep pace with the times, innovate brands, and ultimately achieve mutual benefit and win-win cooperation.
Brand support
With a strong planning team, timely and effective marketing and promotion activities provide important guarantee and continuous power for promoting the rapid transaction of end point stores and improving the operating performance of end point stores. Introduced well-known brand consulting agencies such as Yingyang Legend and APK Noah International to sort out and reshape the brand. Successful contract renewal with film and television superstar Huang Xiaoming. Cooperation with CCTV - news channel, Zhejiang Satellite TV "China Dream Show", Hunan Satellite TV "China's Strongest Voice", Oriental Satellite TV "Voice of China Dream", regular brand communication campaigns, online and offline, new media and traditional media to achieve connection and interaction, and maximize brand promotion.
III. Product support
Organize and implement two large-scale new product launches every year, invite franchisees from all over the country to go to the scene to see samples and order, and support the whole process of PDA end point. Costing 25 million yuan to vigorously introduce high-end suit production lines, with the help of end point information system, quickly and timely transmit the latest information of goods to each franchisee (including style, fabric, price, item number, color, size, loading period, sales period, etc.). Make up orders in time according to the sales status of the agent's goods, and ship quickly to ensure that all goods are replenished on time. A complete return and exchange mechanism ensures the accurate and fast exchange of goods in various regions of the country, and ensures the smooth sales of goods.
IV. Price support
A strict and perfect price system ensures the sustainable success of the brand. The national unified retail price is the rigid indicator of the brand. The company has established a national unified end point market retail price system in accordance with the principles of unity, transparency and openness, constantly safeguarding the brand value, protecting the rights and interests of business partners and customers, standardizing market order, and building a good and harmonious operating environment.
V. Training support
Talent resources are the first positive energy for the development of an enterprise and the specific manifestation of its core competitiveness. Great importance is attached to the training of employees in various positions. Cooperate with China Research International Brand Management Consulting Agency to provide marketing management training, brand planning, market strategic planning, import advanced management models, establish a scientific training base, and conduct long-term professional, systematic and standardized training for newly opened dealers, store managers and shopping guides to export a steady stream of talents for end point stores.
VI. Information support
Actively promote the full coverage of Apparel Enterprise Resource Planning and strengthen the "double P" (VIP, ERP) work. Through the information platform and distribution system of Apparel Enterprise Resource Planning, the static data of the entire sales chain can be monitored and effectively tracked. The information management project Enterprise Resource Planning, which has invested more than 10 million yuan, has achieved a release rate of 80% from headquarters to end point. It effectively adjusts and follows up on end point stores in a timely manner, provides decision-making for end point profitability, and provides market information for product development, which greatly enhances the scientificity and response speed of brand end point retail and commodity data management.