How is the thickened brick pilot made?
"If you don't innovate, you will die." After more than 30 years of development, China Building Ceramics has completed the development stage of gradually transitioning from simple copying to self-contained innovation. Chinese ceramic tile brands have also sprung up in the domestic market, and innovation has become the consensus of the ceramic industry. Founded in 2007, Guojiao Foshan Guojiao Ceramic Co., Ltd. (hereinafter referred to as Guojiao) can only be regarded as a "small character" in China's building ceramics industry, and has missed a great opportunity for large-scale production. Guojiao, which does not have an advantage in scale, has survived in the market knockout competitions over the years by relying on unremitting efforts in innovation; it is also because it always insists on innovation that today's Guojiao has continued to grow.
Peter Drucker, the father of modern management, once said that it is not the Fortune 500 that determines the development of the economy. They only determine the headlines of the media, newspapers, and TV. The ones that really account for the largest percentage of GDP are those little-known innovative small and medium-sized enterprises, and Guojiao is one of them. With a flexible business model, professional channel development, and strong product innovation capabilities, Guojiao integrates innovation into the development genes of enterprises, and keeps moving forward on the road of innovation, constantly looking for market gaps. "Innovation is the highest level of an enterprise's development." Yao Wenjiang, CEO of Guojiao, firmly believes that Guojiao's innovation path will definitely bring the enterprise to another new height of development.
The path of innovation in Guojiao has continued.
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If an enterprise is a sailing ship, then its direction depends entirely on the judgment of the helmsman. Guojiao's great strides on the road of innovation today are inseparable from his helm Yao Wenjiang's accurate understanding of the way of enterprise innovation, which is also inseparable from his entire career experience.
Yao Wenjiang studied science and engineering at the university level, majoring in silicates, which gave him more rigorous logical thinking when thinking about problems. Yao Wenjiang's first job after graduation was in a ceramic company in Foshan that was famous for its technological innovation. In the first two years of his job, Yao Wenjiang worked in production technology; later, due to his expertise in English, he was transferred to engage in foreign trade sales. Yao Wenjiang's understanding of ceramic tiles also deepened at this stage.
A successful enterprise should not only produce excellent products, but also have sales channels and marketing plans to bring products to the market. Yao Wenjiang's experience in the industry gave him the opportunity to experience firsthand the rise of this innovative enterprise representative. After 40 years of ups and downs in China's building ceramics industry, a group of enterprises relying on product innovation, technological innovation and marketing innovation are leading the rapid growth of the industry. Yao Wenjiang sees hope in the innovative brands that have been successful.
From technical positions, to business transformation, to founding his own company, every change in Yao Wenjiang's career has flashed the light of innovative thinking. Every gorgeous turn requires more effort than others, which requires extraordinary courage, diligence, and more courage to go all the way after determining the direction. Yao Wenjiang has achieved all these.
Under the leadership of Yao Wenjiang, Guojiao has been focusing on foreign markets. In this transformation, no one told Yao Wenjiang whether it will be successful or how to succeed. But it turns out that Guojiao's bold innovation has its own clear ideas, determination to plan and move later, and strong team support. Success has beckoned not far away. What is needed is to persevere, persevere, and persevere in this process.
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Guojiao officially launched the offensive of the domestic market in mid-2012, but did not launch a lively dealer investment promotion conference, but carried out office preparations in major cities across the country; when others were busy launching the Nth generation inkjet microcrystalline stone and full glaze products, Guojiao resolutely carried the banner of "the world's first 2cm thick whole-body porcelain brick", focusing on this alternative non-mainstream product; when others were fighting at the end point and building specialty stores frantically, Guojiao went to participate in various stone exhibitions and mingled in various stone sales channels; when designers were besieged by huge designer salons and other activities, Guojiao's business staff went to engineering design institutes and construction sites; For the development of designer channels, Guojiao offers not high rebates, but "View Word" magazines that convey the latest design concepts, leveraging Guojiao's advantages in overseas markets to build a platform for domestic and foreign design exchanges.
From the development of a new channel model in the office, to the launch of high-end products such as 2cm thick porcelain bricks and inkjet mosaics, and then to the output of a complete set of corporate concepts, Guojiao has integrated innovation into every aspect of enterprise development from production to marketing, from the inside to the outside. What is the difference between Guojiao and other ceramic enterprises? Yao Wenjiang's answer is - the innovative gene of Guojiao.
"The current market is a race, a process of competition and cooperation. Only by running fast and maintaining the leading innovation ability can the enterprise develop well." Yao Wenjiang hopes that Guojiao will become the fastest enterprise in the market, convert innovation into energy, transform it into the vitality of the enterprise, and transform it into the unique brand competitiveness of the enterprise.