How to locate the swirling hot pot
Release time:2025-09-09 11:06 | page views:
Nowadays, there are many varieties of hot pot in the market. In order to reflect the attention and unique characteristics, a rotary hot pot restaurant should generally not operate more than 5 varieties. There is a big difference between a hot pot restaurant and a restaurant. It is because of this that before opening a store, it is necessary to do a good job of positioning the hot pot restaurant and choose the appropriate rotary hot pot equipment. Good positioning is half the success.
First of all, we need to understand the characteristics, cost, ingredients, taste and other basic information of each type of hot pot. We should clearly recognize that people have different preferences and different requirements for taste. There are many varieties that are popular with the public, and there are also phenomena that are unpopular in one place and popular in another, so each type of hot pot has its own characteristics. Choose according to local conditions and localize according to local customs.
Get to know your local peers in depth. You can be innovative or follow others. Innovation is risky, and once successful, there will be high rewards. If you follow others, you can't taste worse than others. Generally speaking, it is better to draw a circle with a radius of 500 meters from your store to inspect the situation of your peers.
Position the consumer group and then choose the variety. There are usually three types of consumer groups, namely high consumption, medium consumption and low consumption groups, and the variety of rotary hot pot is also divided into high consumption and low consumption. It is necessary to match the decoration and variety consumption in the store.
The choice of flavor type. Spicy flavor is indispensable for rotary hot pot. Even if the store focuses on light type, it is best to have individual spicy varieties to meet the needs of some customers. For the varieties of dry pot, soup pot, or shabu pot, it is up to you to determine.
