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In the work of a designer, the client has a certain level of knowledge, that is to say, the cultural quality is relatively high, and they can think calmly and observe the designer calmly. They can find clues and sincerity in the designer's words and deeds. They are like a talented audience watching a play, and the slightest mistake of the actor cannot escape their eyes. Their eyes seem empty, and sometimes they can give off a cold light. This kind of customer always gives the designer a sense of depression.
Some customers hated hypocrisy and affectation, and they wanted someone to understand them. This was the target that designers should attack. Most of them were cold and serious.
Some clients have a skeptical attitude towards the designer. When the designer makes a plan description, he seems to be absent-minded. In fact, they are listening carefully, carefully observing the designer's actions, and thinking about the credibility of these instructions. At the same time, they are also thinking about whether the designer is sincere and enthusiastic, whether he is playing tricks on him, and whether the designer is trustworthy. Studying customer psychology is part of the designer's job. The following communication lessons are worth thinking about and learning from by designers!
What kind of service do customers require?
Clients need service when they come to the company. What kind of service do they need? We need to consider the problem from the customer's perspective, understand the focus of the customer's needs, design, planning, or price. Then work from the customer's perspective. If you are a purely layman design consumer, how will you spend on design? Think about it carefully, you are likely to ask the designer first, and then go door-to-door to consult non-stop; when you feel tired and no longer have the energy to inquire more deeply, how is your consumer psychology?
The beauty of empathy is the role reversal, which allows people to put themselves in his or her shoes. If it is a consumer who is ready to design, the first thing to consider is the use of funds, then, whether the after-sales services can be guaranteed, and later, the design problem will be considered; this is a standard way of thinking for design consumers. Because financial resources are limited, it is very important to pay attention to the total amount of the design quotation given by the designer, but also pay attention to quality; this leads to a contradiction: under the reality that the design fee completely restricts the post productin in the design industry, how can the design plan be completed without increasing the capital investment and ensuring the quality assurance?
If you are a designer, you will arrange all the needs of the customer in order of importance, namely: 1. Service 2. Quality; 3. Price; 4. Design effect. After understanding the real consumer needs of customers, designers should have corresponding marketing strategies.
What kind of designer do clients like?
Image, skill, and eloquence are all important, but honesty is what every flesh-and-blood person expects, and it's more important than anything else that customers feel your honesty. The way to success is not how well you do it, but that customers trust you. Even if you make some mistakes. Everyone needs a close friend, and resonating with them in some way is what makes a friend.
The terms on which the customer contracts with you
It is not that we meet the expectations of our customers, but that we meet the expectations of our customers more than all our competitors. Therefore, in terms of service, communication, design capabilities, etc., we must try our best to do our best. Failure is not as good as others. When we pay for labor and time, our opponents also use all means to conquer customers. When we pay for service, we must consider how others do it, and then further strengthen our service. This is the hardest thing for us designers to do, but it must be done. We designers are tired, but this is our job. When you are full of complaints, others are innovating.
When do customers need to communicate?
After receiving the customer, use the fastest speed to understand the project, preferably as soon as possible. When you still have a deep impression in the customer's mind, when your opponent has not met him, we can leave a deeper impression in the customer's mind. On the contrary, when the customer has been in contact with several opponents in a few days, he has lost his impression of you, and you will lose the customer. Although you may have agreed on a time when talking, the sooner you design with your heart, the better.
Is the customer really satisfied?
When a customer says that you are all right, that there is no problem with the price, and that you will definitely sign, we must be vigilant. He may have decided that he will not cooperate with you, but just find a way to go down. Maybe he already has a choice in his heart, but through some words to get more ideas or other things from you, so that they should pay attention to where they are not in place, strive to recover, and don't be fluttering. If the customer does not sign a contract to pay, everything is still 0.
Customers pay more attention to the problem
When the customer says to your face how to change your design and bargains, it proves that he is interested in us, so take good care of it. He doesn't mean he is not satisfied with you, but sees if he can get some benefits, such as discounts, before making a decision. In turn, look at your own mentality when buying something.
Clients need compliments
Everyone has vanity, everyone has it. So we want to give customers a sense of achievement, such as making them feel that they are responsible for their design, but they can't escape your Wuzhishan. Beautiful words can be said, but it is necessary to grasp the time and method.
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