Talking about the four tricks of APP application operation and promotion

With the continuous development of the mobile Internet, there are more and more APP application technologies in major app stores, and it is more and more difficult for enterprises to succeed after APP development. Under such circumstances, only by continuously increasing investment in operation and promotion can the APP application have a higher reputation and let more users know the existence of this APP application, so that more users will choose to download and use the enterprise's APP application, so that the APP application has a greater chance of success. Next, let me talk to you about the four major tricks in the operation and promotion of APP applications. I hope it will be helpful to everyone.

need to cultivate the user's sense of participation

The success of an APP application depends on the user's dependence on the APP application. If the user can rely on it very much, it is understandable that the APP application must be successful. But if the user thinks it is optional, then the APP application will definitely fail. Therefore, if the user wants to rely on the APP application, but if the APP application is only for the user to see, the user will soon forget even if he remembers it at the moment, but if the customer engagement comes in to interact, then the user will feel very interesting and like it, and the memory will be very deep, and he will be more willing to use the APP application.

Develop a good user feedback mechanism

During the operation of the APP application, no one can guarantee that there will be no problems, but these problems are difficult to detect by relying on the enterprise itself. If these problems cannot be discovered in time, they cannot be repaired in time, which will affect the use of users and lead to poor promotion of the APP application. Therefore, develop a user feedback mechanism in the APP application, so that users can give feedback in time when encountering any problems, so that enterprises can quickly deal with APP application problems. Of course, formulating a user feedback mechanism can also better implement pre-sales and after-sales services for users and improve service quality.

maintain the first batch of users

is the so-called beginning of everything is difficult, so the first batch of users of APP applications is very critical, only after these users use the APP application, they feel that the APP application is easy to use, then these users will share it with others around them to use. But if the first batch of users have a very poor impression, then it will be difficult for the APP application to impress the following users. Therefore, it is very important to maintain the first batch of users. They are the seed users of APP applications. Only through their continuous dissemination will there be more and more users of APP applications.