The five core elements of website construction
Release time：2018-05-18 page views： Font size：big In the small
The five core elements of website construction. If an enterprise wants to implement network marketing, it first needs to make a website. A website is composed of many Web pages, and the design of these pages directly affects whether the website can be welcomed by users. To judge the quality of a homepage design, it is necessary to comprehensively consider from many aspects. It is not just whether it is designed vividly and beautifully, but whether the website can be considered for users to the greatest extent. 3. Take the product as the core principle
The most important purpose and function of website production is to display the product. The main purpose of a customer visiting a website is to gain an in-depth understanding of products and services. The value of a website lies in the flexibility to display product descriptions, pictures and even multimedia information to users. Even a website with simple functions is at least equivalent to a product promotion material that can be updated at any time. Outdated product information or incomplete product information not only fails to promote sales, but also affects customer confidence. When customers visit a website, they are not concerned about personal information, but what kind of products can be provided and what are the advantages of the product. Therefore, taking the product as the core is a prerequisite for the success of the website.
product information should generally include the following aspects: product name, product specification, product use, product characteristics, product certification and product pictures. Second, information such as product specifications, product uses, and product characteristics should be described in as much detail as possible.
4. The principle of strong information interaction ability of the website
If a website can only provide browsers to browse, but cannot guide browsers to participate in part of the construction of the website content, then its attractiveness is limited. Only when browsers can easily exchange information with information publishers can the charm of the website be fully reflected. The design of the virtual forum is to carry out various discussions on the product between product users, product users and product development managers. Online marketers can also use this to collect market information and formulate effective marketing plans. And the feedback information of website consumers is directly published online, which can attract consumers to visit the website and form a fixed relationship with customers.
When customers find an interesting product online, how can they make inquiries and feedback on the product in a timely manner? This is not only possible through e-mail. The website should provide corresponding information feedback modules, so that customers can easily and quickly make inquiries or feedback on one or more products. At the same time, the salesperson of the enterprise should be able to find the customer's feedback information in a timely manner and reply in a timely manner: each business department or salesperson should be able to easily manage the customer's information and feedback information for the product it publishes. Through the website, customers can provide a variety of online services and help information, such as frequently asked questions (FAQs), detailed contact information, filling out online forms for help, and answering customer inquiries in real time through chat. At the same time, the use of the website can also achieve the purpose of enhancing customer relations, such as by issuing a variety of free mailing lists, providing prizes quiz and other ways to attract users to participate. Through the online questionnaire on the website, users can get feedback information for product surveys, consumer behavior surveys, brand perception surveys, etc., is an effective survey tool to obtain first-hand market information.
5, with perfect retrieval ability as the principle
For a website, how to reasonably organize the information content to be published, so that viewers can quickly and accurately find the information they are looking for, which is the key to the success of a website content organization. If the structure design of the website does not enable customers to easily and quickly find the information they need, no matter how good the design can not attract long-term customers. Even if it is attracted to the homepage of the website, the visit will be interrupted in the future. In order to achieve the above design goals, some websites have designed information indexes and directory indexes on the web pages. Users can quickly find the part of information they are interested in.
Therefore, for the practicality of the website content, a website of a certain size must provide retrieval functions so that users can find the information of this website easily. In order to create convenient conditions for viewers, web designers often design the web content into a tree structure to facilitate vertical inquiry. Visitors can delve into all the "tree rights" and "tree tops" information content layer by layer from the homepage. In addition, a search system can be designed so that visitors can easily find relevant content. The search system of the URL should be well designed to allow visitors to enter from any page. At the same time, there should be a "return to the homepage" link on any page of the website to facilitate visitors to return to the "trunk".