I often hear people say SEO, what exactly does SEO mean? SEO (Search Engine Optimization), translated into Chinese as search engine optimization, is a method of "using search engine search rules to make a website rank better in search engines". The so-called "optimization for search engines" refers to making a website more acceptable to search engines.
The deep understanding is: through SEO, a set of marketing ideas based on search engines, to provide ecological self-marketing solutions for websites, so that websites can occupy a leading position in the industry and gain brand revenue. SEO can be divided into out-of-app SEO and in-app SEO.
In-app SEO
It mainly includes the link structure within the website, the tree structure of the website, and the optimization of the website's resources (articles, products, etc.).
After a general enterprise website uses a CMS to make a website, the tree structure and link structure of the website are basically ready. All it takes is to update the original content and make in-app anchor text links.
From this point of view, it is very important to choose an easy-to-use and SEO-friendly enterprise building website system. Dream Weaving 58 has done a very good job in this regard, including in-app anchor text (popular tags) and pseudo-static, etc., which do not require enterprises to consider.
Out-of-app SEO
Includes friend links and other external links.
Whether it is friend links, social bookmarking, or the establishment of blogs, forums, and other promotion methods, they are actually doing one thing, that is: out-of-app anchor text. Regarding anchor text, we will introduce it in detail in the next chapter, and I will not say more here.
总结以上两点，企业网站在网站搭建完成后，需要做SEO主要就是靠两点：原创内容和丰富的锚文本。掌握了这两点，SEO其实很简单。