Quartz Brick: Innovative Product Recommendation of the Ceramic Expo, Have You Seen It?
The 2015 Foshan Ceramic Expo is another visual feast for the explosion of new ceramic products. New products of ultra-flat glaze and marble tiles are very popular. And some brands' personalized sub-categories of "fine and beautiful" will also add color to the types of Foshan Ceramic Expo.
Porcelain full-body bricks and simple style have become a major highlight of the general trend in the ceramic industry this year
Innovative products help brand upgrade
Quartz bricks belong to porcelain whole-body bricks, and their biggest innovative characteristics are: ultra-low water absorption of less than 0.1% and high wear-resistant quality of international PEI4-5. These characteristics make quartz bricks a better decorative material than stone and ordinary tiles in engineering decoration applications such as indoor and outdoor curtain walls and floors.
It is understood that since 2009, the world's first 2CM ceramic tile has embarked on the development path of innovative products, and has always adhered to the 2CM ceramic tile position. With Europe and the United States as the main sales market, it has always met the pursuit of quality in Europe and the United States, and has been recognized by most partners. Last year, the integration of the quartz brick concept officially upgraded the brand name to "quartz brick", which further highlights the brand development strategy led by innovative products.
Differentiated Innovation, New Concept of Indoor Outdoor Application
The essence of differentiation is to take consumer demand as the axis and establish a set of selection criteria with one's own advantages. Differentiated innovation in this dimension does not refer to size and color, but to different levels of visual perception. For tiles, the proposal of application concepts can also be a kind of differentiated innovation.
In early 2015, quartz bricks launched the overall application concept of Indoor Outdoor "indoor and outdoor", which attracted the attention of top international designers. Continuing the performance of 2CM quartz bricks, most of the new products launched have two thicknesses of "2CM + 1CM". 2CM thick quartz bricks are suitable for outdoor decoration, and 1CM thick quartz bricks are suitable for indoor, aiming to provide the overall style of "internal and external repair" for the decorative space. "Thickness and thickness, internal and external repair" is the unique quality feature of this new product series. The proposal of the overall application concept of Indoor Outdoor "indoor and outdoor" has enabled quartz bricks to achieve differentiated innovation in "2CM + 1CM" Product Research & Development, leading consumers to purchase products in another dimension, thus establishing their own selection standards.
Differentiated image, specialty store is the function of experience material selection
As we all know, the store layout and design of ceramic tile stores is mainly to highlight product characteristics and make customers desire to buy. Today, the design of most ceramic tile stores mainly highlights the function of material selection rather than display function. On the one hand, it is limited by the size of the store area; on the other hand, it does not pay attention to display function or does not display design resources.
The current new elite group is a group of individuality and autonomy. Only by differentiating the display image can they attract their attention; the new exhibition hall, which will be grandly opened at the end of April, will be planned and designed by an Italian design company. The new exhibition hall follows the modern and simple international decoration trend style, attaches great importance to display functions and user experience, and simulates the display of various scenarios, including the combination of indoor and outdoor applications, home improvement and tooling layout planning and application of 2cm + 1cm quartz bricks, which better interprets the overall concept of "indoor and outdoor", and also makes a good demonstration for the display design of the experience hall.
Redefining the relationship between tiles and space applications, forming a differentiated experience store image, and striving to bring a different consumer experience to the public is undoubtedly becoming a trend.