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1. If a website wants to get a good ranking, it is not necessary to use external links (many novice webmasters have no external link resources at all, so there is no need to worry too much). External links are just a factor in ranking, and the proportion is not as high as we think. Through a happy website architecture, a reasonable website layout, and high-quality articles, help website users handle titles that are difficult to handle on other websites. In a word, that is to improve the website user experience.
2. The choice and application of keywords. Regarding this, there are two principles. One is the principle of Tian Ji horse racing, and the other is the principle of empathy. Tian Ji horse racing is to tell you what you should give up and seize. If it is a new website, the competitiveness is relatively large, and we do not do the words that others care about. We do small words alone, and do the words that others do not do. In addition, empathy is to stand at the user's point of view. Think about what words users need to search for on Baidu when they want to handle a certain title, and these words are your goals (most of the online teaching bases accept question-based titles, because many users will accept this way to search).
3. If you want to increase website traffic, don't rely solely on the keywords on the homepage. The homepage keywords are usually more difficult to compete with, and even if the rankings are made, the traffic obtained is very limited. The author advocates a large number of long-tail keywords and distributes them reasonably in various columns of the website. As usual, long-tail keyword rankings are better optimized and stable. If your website has a large number of long-tail keyword rankings, it will be difficult for the homepage ranking to be low.
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