In recent years, the state has introduced many favorable policies for the medical apparatus industry, and the social medical and health expenditure is also rising steadily. It can be seen that the medical and health industry has shown huge market development potential and space. However, the stability of market resources and the large number of enterprises have led to the phenomenon of competing among the group. The phenomenon of market homogeneity is serious, and the continuous improvement of concentration has caused many medical enterprises to have a herd mentality. Faced with the continuous expansion of market scale and price pressure, many small and medium-sized enterprises integrate different forms of channel resources according to their own business characteristics to quickly match the needs of upstream and downstream. Today we interviewed Mr. Xie Baozeng, an independent researcher of medical apparatus, to discuss with us the cycle of the medical apparatus industry and how to face the phenomenon of enterprise involution.