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钢琴遇冷 因加分取消还是净化市场?

张女士的女儿从5岁开始学钢琴,到现在已经学了4年,其间参加过几次比赛,成绩还不错。本来想当做一项特长升学加分,但现在感觉除了花钱、受罪、受累,会弹钢琴似乎对孩子的学业帮不上什么忙。学习任务越来越重,张女士也有过放弃的念头,“同期学琴的孩子不少都舍弃了,理由基本都是‘和课业冲突’‘对升学没什么帮助’。我家孩子谈不上视琴如命,但每天会坚持练习,哪怕过年也每天练1个小时。舍弃觉得可惜,坚持下去又没多大用处。我们现在进退两难。”

钢琴卖不动的主要佐证,是A股上市公司珠江钢琴的业绩,这家公司的钢琴在国内市场占有率超过40%,在全球市场的占有率也超过30%。根据其财报,去年第二、第三季度珠江钢琴的净利润都为负值,且第三季度亏损加剧,达到2012万元。 不过,如果看珠江钢琴近十年的利润情况,就会发现虽然亏损出现在2023年,但其在2020、2022年,都曾出现单季度快速下滑的情况,且利润逐年在下降。

钢琴,顶着“乐器之王”的光环在我国风靡盛行数十年,中国也是全球最大的钢琴生产国和出口国。但最近“钢琴销量断崖式下滑”冲上热搜,引发热议。学钢琴的孩子越来越少了吗?广州钢琴培训市场真实情况到底如何?记者采访了部分琴行和家长发现,钢琴培训并没有明显降温,作为入门乐器,钢琴培训市场依旧有很大的需求。

坦率说,过去很多家长让孩子学钢琴、买钢琴存在盲目性、攀比性,如今这种情况正在减少。有的孩子不喜欢学钢琴,但有的家长抱着体验、试试看的目的让孩子学钢琴。有的家长让孩子学钢琴,则是为了培养孩子音乐素养。还有的家长通过学钢琴,为孩子将来升学、考音乐学院铺路……加之校外培训机构夸大学钢琴的作用,家长就盲目让孩子学钢琴继而买钢琴。

当前,中国经济正处于更复杂的内外环境。国外,新冠疫情对全球产业链供应链的冲击余波未了,乌克兰危机仍在发酵,大国博弈、地缘冲突加剧全球政治经济风险。国内,“拼经济”已掀起热潮,但疫情造成的影响还在,不少企业特别是中小微企业仍步履维艰,消费和投资扩大面临多重制约。 值得注意的是,时下中国经济发展面临的问题并非全是周期性的,很多是体制性、结构性的。不论是提高抵御外部风险的能力,还是保持经济平稳运行,加强统筹协调、完善经济治理都刻不容缓。

“钢琴之于洛舍,是一个‘无中生有’的产业。两代人的耕耘,才为洛舍钢琴争取到了这一份殊荣。”洛舍镇党委书记金斌说,钢琴从“走进”洛舍到生根发芽、开枝散叶,大多处于“自由生长”阶段,洛舍钢琴人“手捧”荣誉也看到了问题——要打破洛舍钢琴质量不佳的固有印象,走上一条高质量发展之路。

手的主人,叫王烁然。11岁的年纪,浓眉大眼,面颊红润。王烁然的梦想,是成为一名“全能音乐人”。每天放学回家,家里的音乐房,就是他的梦工场。钢琴、吉他、贝斯、尤克里里、架子鼓……都是他践行梦想的利器。 2021年4月,随着系列纪录片《小小少年》的热播,山东淄博男孩王烁然的名字,被不少人知晓。片中,他超乎年龄的琴技和创作才能,让观者印象深刻。采访中,面对红星新闻记者,他又说了一遍纪录片中9岁的自己曾过说的那句话:“音乐就是生命。”

据中国音乐家协会的数据显示,2016年中国琴童已超过3000万,且数量以每年10%的速度增加,占全球总数80%。作为这数千万琴童之一,家住上海的男孩Lion今年8岁,当被问及乐器那么多,为什么选择学钢琴?Lion的妈妈王女士表示,“钢琴是乐器之王 ,音稳定,对于孩子来说容易学。” 王女士的想法对吗?拥有十余年钢琴教学经验的沈老师认为其有理有据,“钢琴是除管风琴外音域最广的乐器,乐理知识通过钢琴比较好讲解,乐理是相通的,所以通常人们先学钢琴,再学其他乐器会更容易上手。”

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