一、精神文化:節儉與民主設計

節儉價值觀

宜家將“杜絕浪費、注重成本”融入企業精神,從產品設計到供應鏈管理均以低成本爲導向。例如:

扁平包裝設計:傢俱採用可平放包裝的形式,降低運輸和儲存成本,同時讓顧客自行組裝,節省人工費用。

全球採購與本地化生產:通過設立全球採購中心(如中國5大采購中心),優化供應鏈成本,2002年中國採購量佔全球18%,成爲宜家最大采購國。

民主設計理念

宜家堅持“功能、形式、價格”三維設計原則,確保產品既美觀實用又價格親民。例如:

“法姆尼”靠墊案例:面對兒童玩具召回危機,宜家設計師與供應商合作,將閒置產能轉化爲暢銷靠墊,既避免工人失業,又開拓新市場。

低價格行動計劃:設計師與產品開發、技術、質量監控等部門協作,充分利用原材料並改進工藝,實現“用最低成本生產有益環境的產品”。


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