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seo是什么?

发布时间:2018-05-17 浏览量: 字号:

在了解seo是什么意思之后,才能学习seo。

什么是seo,从官方解释来看,seo=Search(搜索) Engine(引擎) Optimization(优化),即搜索引擎优化。

使用过百度或其他搜索引擎,在搜索框中输入某一个关键词,如铁艺大门,排名靠前带有广告字样,背景略不同的是竞价位置,为俗称的sem位置。

seo是基于搜索引擎营销的一种网络营销方式,通过seo技术,提升网站关键词排名,获得展现,继而获得曝光,继而获得用户点击,继而获得转化。

一:seo分类。

细化来看,所有有利于网站关键词排名提升的点,都可以归纳于seo,为便于理解,我们将seo分为站内seo和站外seo。

1:站内seo。

什么是站内seo?通俗来讲,就是指网站内部优化,即网站本身内部的优化,包括代码标签优化、内容优化、安全建设、用户体验等。

2:站外seo。

什么是站外seo?通俗来讲,就是网站的外部优化,包括外链建设,品牌建设,速度优化,引流等。

二:seo相关建议。

1:建议把seo定位于一种网络营销方式,在学习,使用seo的过程中,将他作为一种获取流量的渠道。

2:新手学习seo的理想平台是百度搜索资源平台而非其他;理论联系实际操作是更为有效的学习方式;有经验的seo高手教会更快的掌握好seo;多思考,多总结,才能领悟seo的精髓。

3:学习seo之前,熟悉掌握相关seo术语很有必要。

4:很多时候,seo的理论与现实是相违背的,也就是说seo的理论点不复杂,操作点却很难达到。

新手接触seo,感觉无所适从,请熟读seo术语,后面会越来越轻松。


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