To make vegetables "sell" better
Release time：2024-04-11 page views： Font size：big In the small
After the Qingming Festival, spring ploughing began in the Qianli Hexi Corridor on the Silk Road. Meng Zezhi, an agricultural export professional, signed a contract with representatives of the local farmers' cooperative to "stock up" vegetable orders for the Central Asian market.
With the contents of the contract of the farmers' cooperative, in addition to the number of acres of land and the purchase price, there is also a requirement for the "appearance" of vegetables: colored peppers must have three colors, the colors should be pure and not mixed; milk melon should be about 7 cm in length, not too long or too curved.
Meng Zezhi, 50, is the president of the Gansu Wuwei Agricultural Professional Cooperative Federation and has been in the vegetable distribution business for more than 20 years. " After the implementation of the "Belt and Road Initiative", he tried to do business abroad - starting from the Central Asian market near the Hexi Corridor.
Meng Zezhi found that the vegetables such as colored peppers, cucumbers and tomatoes in his hometown have great market potential in Central Asian countries. When he first started exporting business two years ago, he also suffered a "loss" because the standards for foreign countries were not clear enough.
"Before we planted colored peppers, we could not guarantee that the color was pure, and the size was different. I didn't understand it at that time, thinking that as long as we gave two catties to the customer, we would be able to get the money we deserved." Meng Zezhi said that when the final delivery was made, he was criticized by the customer on the "appearance" and finally had to sell at a low price.
After many contacts with foreign customers, coupled with the "painful" experience of being pressured, Meng Zezhi has now summed up a set of methods to ensure that vegetables are "selling": "In the past, our colored pepper seeds cost three or four cents a grain, but now they have been replaced by imported ones, which cost 8 cents a grain."
Meng Zezhi took a bag of seeds that were only the size of a palm and worth nearly 1,000 yuan to the reporter to settle accounts: "In the past, each seed could only yield 1 kilogram of colored pepper, but now it can cost more than 4 kilograms, and the selling price has doubled compared with before."
Meng Zezhi invited technicians to guide farmers, and also compiled a planting manual, which was sent to farmers. The row spacing and plant spacing of vegetables were stipulated to be no more than two centimeters.
his approach has been approved and supported by local farmers. Xu Ercai, the cooperative representative of Yanglu Village, Suwu Township, Minqin County, Wuwei City, signed a contract for the export of vegetables in 100 greenhouses with Meng Zezhi this year. Preliminary estimates can bring an average income of 60,000 yuan to 100 farmers in the cooperative. Xu Ercai said: "Although there are more things to worry about than before, we can make more money, and our enthusiasm for planting is very high."