- 2025-08-19
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The market performance of zero-run cars has surprised people twice.
Last year, the sales volume of zero running exceeded 110,000, and the record was good, but in January this year, its delivery volume only exceeded 1,000 units, which fell directly to the bottom. Whether it is year-on-year or month-on-month, it has become the car company with the highest decline.
On March 1, various car companies announced their sales data for February, and Zero Car was once again at the bottom, with only 3,198 vehicles delivered.
On the same day, the Zero Run car threw a "bomb" with a large price reduction, which directly made the audience dumbfounded.
The four new cars released by Zero Run on the spot have a maximum price reduction of 60,000 yuan. In the words of Zhu Jiangming, chairperson of Zero Run Automobile, it is "to be a foundry for users and buy better products with less money."
Low sales, weak product competitiveness, and low brand power have always been the pain points of Zero Run. Now, Zero Run chooses to reduce prices in order to achieve "price for volume", will the market buy it?
Add materials and reduce prices, zero runs and "cost performance"
At the press conference on March 1, Zero Run launched four cars: the 2023 C01, the 2023 T03, the 2023 C11 pure electric and the C11 extended range version.
The biggest highlight of the conference was that in order to cope with the intense market competition, the price of all models of Zero Running Cars was greatly reduced.
The first is to support the main sales of the mini car T03, 2023 models priced at 59,900 - 89,900 yuan, compared with the previous 8.25-9 9,500 price, the highest reduction of more than 20,000 yuan.
Support zero run up to explore the C01 price can not support, 2023 C01 price of 149,800 - 228,800 yuan, compared with the original 19.38-28 6,800 yuan, down the highest close to 60,000 yuan.
C11 has become the first hybrid model to open the dual-power strategy, C11 pure electric version 2023 price 15.58-21 9,800 yuan, lower than the previous 18.58-23 9,800 yuan 2-30,000 yuan; the price of the extended version is set at 149,800 - 185,800 yuan, compared with the previous pre-sale price reduced 10,000 yuan.
Zero Run continues to strengthen the price-performance label. In Zhu Jiangming's words: "With the previous 30-400,000 configuration experience, redefine the 15-200,000 yuan car value standard."
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