Perhaps in response to the dark environment of the theater, Alibaba Pictures Group once again chose to make an announcement at night.
Zhonglian Shengshi, an indirect wholly-owned subsidiary of Ali Pictures, entered into an equity transfer agreement with six minority shareholders, and Ali Pictures will acquire the shares held by these shareholders, totaling about 9.12%, with a total price of about 1.333 billion yuan.
After the acquisition is completed, Ali Pictures will hold about 96.71% of the shares of Taopiao, which will be valued at 14.60 billion yuan.
Regarding the increase in holdings, the board of directors of Alibaba Pictures believes that by fully increasing its holdings in Hangzhou Chenxi, it is committed to building Taopiao into the core platform of the new infrastructure of the film industry of the Group, which can meet the needs of the medium and long-term strategic deployment and business planning of the Group, and is conducive to promoting the rapid development of the Group's business and creating higher value for the shareholders of the Company.
The human version is: Amoy tickets are currently the core of Ali Pictures, and increasing holdings can increase profits in the future, but the author always feels that this can also be understood as reducing future losses and troubles.
Of course, although it has always been about value and benefits, for now, there has been no benefit in what Alibaba Pictures has brought.
burn money
Unsurprisingly, these two words are still one of the main contributions of Amoy to Ali.
According to Ali Pictures' performance announcement in February this year, the loss in 2016 was between RMB 950 million and 1 billion, and the reason for the loss was the spending on marketing activities in order to gain more market share
Of course, investment always pays off, such as winning the first place in the market.
According to a recent report by Quest Mobile, a data company, the number of daily active users of shopping tickets in the movie online ticketing industry app ranks first. Unfortunately, Cat's Eye Movie still won the first monthly active user.
But this is a vicious circle. Users who vote with their feet are very simple, whoever has a subsidy will use whoever has a high sticker, and the continuous subsidy will continue to lose money. Of course, Ali Pictures understands this situation, and it will not burn forever, so Ali launched a series of attempts such as the studio card.
According to some users' reports, they sometimes encounter problems such as studio cards being cheaper than ordinary users, and even special prices that studio card users cannot enjoy. For this reason, someone even asked a question in Zhihu, "Why are movie tickets more expensive for users who have a studio card at the same time period than for ordinary users?"
I don't know if this is an algorithm problem or a routine problem. Personally, I hope it is an algorithm problem. After all, Ali Pictures' ambition is not this little money, which was once again mentioned in the holdings announcement.
In the announcement of the increase in holdings, Alibaba Pictures clearly stated: In response to the general trend of the film industry and the rapid iterative evolution of consumer behavior, the Group will continue to focus on the layout and business upgrading of the entertainment industry ecosystem, and build a new infrastructure for the film industry. As the most important user-accessible platform for the new infrastructure, Taopiao has established a solid business foundation in the field of film promotion, distribution and ticketing, and has developed into one of the leading online ticketing platforms in China.
This paragraph is indeed a bit long-winded. To put it simply, we believe that online ticket purchases will be the norm in the future, while ticket shopping is Alibaba Pictures' layout for the future. It has already achieved certain results in the fields of film promotion, distribution, and ticketing.
