Telephone : 400-123-4567
Data show that in 2015, our country's service industry grew by 8.3% year-on-year, 1.4 and 2.3 percentage points higher than the growth rate of GDP and secondary industry added value respectively, accounting for 50.5% of GDP, more than half for the first time. Compared with developed countries, our country's service industry still has 20% -30% development space. The beauty industry belongs to the physical service industry, and the entire market has a scale of hundreds of billions, but the degree of informatization is relatively low compared with the retail catering industry. The reason is that the catering and retail traffic counting is large and reaches a wide range of people, while the beauty industry traffic counting is relatively small. Coupled with the quality of employees, the degree of informatization is low and the management efficiency is low.
The main management methods of the beauty industry now are paper ledgers and simple cashier and settlement software. Paper management accounts for about 90% of the industry's customers, and stand-alone management software with simple functions can only be used to manage membership cards accounts for about 9%. The stickiness between the customers of the beauty industry and the storefront is relatively high. Although it is a low-frequency consumption, once the user chooses a store, it is difficult to turn to other stores after receiving better service. Therefore, the demand of the beauty industry in reservation management and customer management is higher than that of catering and retail. The software form of application is not necessarily based on settlement and cashier. The focus is on the management software that integrates CRM system, cashier, performance appraisal, and reservation.
36Kr recently learned that the door court management store is a beauty SaaS product, the main functions are SCRM membership management, intelligent reservation, performance salary, marketing card coupons, all-round cashier, etc. The door court management store products are WeChat official account and Mini Program on the customer side; the beautician side is a mobile end for Customer relationship maintenance, salary inquiry and reservation; the front end is Upad, mainly cashier and appointment; there is also a general background for store managers, mainly PC or integrated smart phones, for overall data management.
In fact, the process of management is also the process of precipitating data, and it is also the process of developing closed-loop and ecological. CEO Meng Fangang told reporters that Menting Management Store now uses marketing tools + SaaS system to cut into offline beauty stores to establish strong relationships, and then embeds WeChat and Alipay payment through the cashier system. The online flow of the store is imported into the platform to sink a large amount of funds. Finally, big data analytics is carried out based on SaaS transaction data and consumer behavior data to extend the supply chain of beauty products and projects. For example, Menting Management Store is currently making a skin detector in Korea. After testing, it is placed in the customer file and integrated into the intelligent management platform, so that customers can provide services based on their personal characteristics when they come back.
The transformation of the beauty industry has formed two camps. One camp is a large club, which has accumulated a lot of old customers. As old customers grow older, their demand for health care becomes stronger and stronger. Once they enter health care, they are somewhat divorced from the main forces of the Internet such as 80 and 90. Another type is a newly opened store in the past two years. The newly opened store does not have the resources of old members, so how to serve the 80 and 90 people has become the main task. Young people belong to the Internet usage scene, so it is easier for new stores to implant SaaS software. Door management stores prefer younger stores, and they will build old stores after accumulating a period of experience and funds.
For stores without information technology, the early data entry is the most troublesome. The door management store will send customer service to help organize the data, which takes about 2-3 days. Secondly, the popularity of software use. Regarding this, the door management store has special training, including remote training of audio & video. The charging model is divided into private cloud deployment and public cloud. The public cloud is only 10,000 yuan, and then there is an annual maintenance fee of 1,000 yuan. The installation of the entire software can probably save the cost of one person for the store.
The customers of Menting Management Store include Christina, Siyu Hair Care, Qingxi Aesthetics, Millennium Birds, Natural Beauty, etc.
In terms of industry competitors, Meiye SaaS providers also include Boca, Woody, Meiyuehui, Meijia, Dianmei, Meiyepang, etc.
Meng Fangang believes that a threshold for doing SaaS in the beauty industry is software research and development capabilities. Only with relatively strong research and development capabilities can we develop products that are simple, fully functional, and suitable for management, and the stickiness between customers and companies will increase. Therefore, the idea of the door management store is to make more intelligent products. The second point is sales capabilities. The door management store now adopts a partner approach, and the agency channel can develop its own customers. At present, there are more than 100 door management partners.
The team now consists of 30 people, more than half of whom are technical personnel. CEO Meng Fangang has served as CEO of Huiyou Technology and CEO of Suiji. He has 8 years of experience in Internet and mobile Internet operation and management. The company has completed angel round financing and plans to conduct the next round of financing.
400-123-4567
138-0000-0000