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36Kr learned that the offline official account promotion company LeShake Technology has completed 38 million yuan A + round of financing, and the investor is Guangfa Xinde.
As we all know, online traffic is expensive now, and everyone's attention is beginning to focus on offline. In addition to traditional subway and elevator advertisements, there are also some new advertising models offline, such as acquiring customers through commercial Wi-Fi, which represents the company's Maiweidi; for example, the common photo printers outside restaurants are effect advertisements that specifically serve official accounts. Le Shake Technology chose to use the doll grabbing machine for traffic delivery.
The reason why from the scratch machine cut, founder Chen Genghao believes that there are two main reasons: first, the scratch machine domestic stock of 2 million units, including all coin-operated equipment stock of about 20 million units, these machines can not be mobile payment, consumer and business pain points need to be solved; second, the scratch machine in shopping malls, KTV and other places, the client base is 16 to 35 years old women, advertising more accurate.
From the perspective of the advertising audience, LeShake is more accurate than WI-FI customer acquisition; and from the business model of LeShake, they do not produce their own machines like photo printers on the market, but cooperate with machine manufacturers to provide only hardware boxes, so the business model is lighter.
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