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Since 2014, the term online movie has gradually entered people's attention. At that time, the world was full of stories with hundreds of thousands of production costs and millions of box office receipts. Koala Entertainment entered the game in the barbaric era of online content.
In an interview with 36Kr, Qian Wei, founder of Koala Entertainment, admitted that they have made a lot of money by borrowing from the past, "We have a film 80,000 cost, and finally recovered more than one million box office." In the past two years, they can make more than 20 big movies a year on average. Among the top 10 revenue rankings on major video websites, you can easily find several films produced by Koala, which has also accumulated a lot of channel resources for them.
But when the time entered this year, the online movie market began to reshuffle. Last year, more than 600 films in the entire market suddenly surged to more than 2,000 films. The era of four or two sets of catties has passed, and you will find that the production costs of the top-ranked network universities are basically more than one million, which has reached the level of second- and third-tier theaters.
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