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Data show that in 2015, our country's service industry grew by 8.3% year-on-year, 1.4 and 2.3 percentage points higher than the growth rate of GDP and secondary industry added value respectively, accounting for 50.5% of GDP, more than half for the first time. Compared with developed countries, our country's service industry still has 20% -30% development space. The beauty industry belongs to the physical service industry, and the entire market has a scale of hundreds of billions, but the degree of informatization is relatively low compared with the retail catering industry. The reason is that the catering and retail traffic counting is large and reaches a wide range of people, while the beauty industry traffic counting is relatively small. Coupled with the quality of employees, the degree of informatization is low and the management efficiency is low.
The main management methods of the beauty industry now are paper ledgers and simple cashier and settlement software. Paper management accounts for about 90% of the industry's customers, and stand-alone management software with simple functions can only be used to manage membership cards accounts for about 9%. The stickiness between the customers of the beauty industry and the storefront is relatively high. Although it is a low-frequency consumption, once the user chooses a store, it is difficult to turn to other stores after receiving better service. Therefore, the demand of the beauty industry in reservation management and customer management is higher than that of catering and retail. The software form of application is not necessarily based on settlement and cashier. The focus is on the management software that integrates CRM system, cashier, performance appraisal, and reservation.
36Kr recently learned that the door court management store is a beauty SaaS product, the main functions are SCRM membership management, intelligent reservation, performance salary, marketing card coupons, all-round cashier, etc. The door court management store products are WeChat official account and Mini Program on the customer side; the beautician side is a mobile end for Customer relationship maintenance, salary inquiry and reservation; the front end is Upad, mainly cashier and appointment; there is also a general background for store managers, mainly PC or integrated smart phones, for overall data management.
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