400-123-4567
Hippo Sojourn targets the young group of middle-income people aged 18-34, and wants to cultivate user stickiness through fragmented PGC or UGC content, and cut into the outbound travel market through the content community model. Traditional tourism content is mostly presented in the form of long-form travel notes. Hippo Sojourn does not deliberately emphasize the travel route or the entire travel process. It is more fragmented, personalized, mobile and quality in content presentation. It uses niche or characteristic locations as dimensions to output content and establish a content community, similar to the tourism industry
Hippo Sojourn has a small self-media team of 4 to 5 people in some overseas tourist cities that regularly produces PGC content, updates the content once a month, and channels the flow with high-quality content. At present, the customer acquisition cost of Hippo is as low as 2-3 yuan/person.
High-quality content is conducive to cultivating high-stickiness users. When a certain number of high-quality content producers are accumulated and a certain user scale is reached, the PGC content will drive the spontaneous output of UGC content, and then start to build a tourism content community. Finally, the transformation to a tourism community e-commerce will be completed, forming a closed-loop transaction.
At present, the traffic of hippo sojourn is more scattered, WeChat official account accumulated fan 30,000, MONO 50,000, Douban 10,000, C-end customers mainly from Weibo, Douban, just launched WeChat Mini Program last week. Later, it is necessary to consider converting user centralized traffic. At this stage, the team is trying to resource exchange with the mobile WiFi rental and visa business team to increase each other's entrance.
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so-and-so company  88 Tianhe District, Guangzhou City
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