In-depth introduction of piano enterprises: China's power and industry benchmark under the global competition landscape
1. Chinese piano enterprises: core players in the global market
After decades of development, China's piano industry has formed a pattern of "leading scale, technological breakthroughs, and brand rise", occupying the core position of the global piano manufacturing and consumer market.
Scale advantage: XX piano has maintained the first global piano production and sales volume for more than 20 consecutive years. In 2024, the global market share will reach 15%, the domestic market share will exceed 20%, and the products will cover more than 100 countries and regions.
Technical barriers: It has the world's largest piano wood processing base and national-level enterprise technology center, leading the formulation of a number of industry standards, and the number of patents is industry-leading. Its high-end brand "Caesarburg" performance has reached the European mid-to-high-end level, filling the domestic gap.
Industrial Layout: Formed six production bases in Guangzhou, Beijing, Germany, Poland, etc., built a whole industrial chain from raw material processing to final assembly, and the annual production capacity exceeded 85,000.
International Recognition: Selected as the royal piano by the Danish royal family, the global market coverage continues to improve, and the products are exported to more than 40 countries such as Europe, America and Japan.
Technology Integration: Combining traditional European craftsmanship and modern technology, it has dozens of invention patents, and high-end upright/grand pianos are favored by the international music stage.
Capital Support: As a listed company on the Shenzhen Stock Exchange (stock code: 300329), expand production capacity through capital operation, and strengthen R & D and branding.
