Recently, the topic of "piano sales falling off a cliff" and "piano learning heat fading" has hit the hot search. On January 26, the China Musical Instrument Association held a media communication meeting to respond to the public's concerns about piano consumption and piano learning related topics.
piano industry ushered in an adjustment period
"The piano market has collapsed?" In the opinion of Wang Shicheng, deputy secretary of the Party Committee of the China Light Industry Federation and chairperson of the China Musical Instrument Association, such a statement is too "alarmist". He told the China Economic Network reporter that the total number of piano manufacturing in our country reached more than 390,000 in 2019, accounting for 75% of the global piano manufacturing market share. The manufacture, export and consumption of pianos in our country have long remained among the top in the world.
"According to the development laws of European and American countries, the market will usher in an inflection point when it reaches 300,000 and enter a period of deep adjustment." In Wang Shicheng's view, the current problems facing the domestic piano market belong to the inevitable stage of the cyclical development of domestic and foreign industries. Affected by objective factors in the past three years, the adjustment period of the industry has appeared earlier.
Meng Yu, chairperson of Beijing Xinghai Piano Group Co., Ltd., also said that "piano sales have fallen off a cliff" is an exaggeration, but he also admitted that due to the impact of industry adjustment, piano companies are required to make self-adjustment as soon as possible. In terms of products, start with adjusting the structure and broadening the category to meet new consumer demand. For business operations, it is necessary to improve quality and efficiency, and do a good job in converting old and new kinetic energy.
"The China Musical Instrument Association has started research work long before the so-called'piano industry crash 'hot search." Wang Shicheng told China Economic Net reporter that the current problems facing the industry include the decline in demand for non-rigid large-scale products, the adjustment of entrance examination policies, and the diversified development of musical instrument consumption. Faced with the "painful stage" of the development of the industry, it is necessary to transform and upgrade from industrial transformation and upgrading to high-end piano products, and better "production and performance combination" with the performing arts market. It is expected that domestic piano production will remain between 200,000 and 250,000 per year in the future, accounting for about 50% of the global market.
