Mr. Fan has been engaged in the second-hand piano sales industry for more than 20 years, and this field can be called a barometer of the piano industry. He told reporters: "Nowadays, whether it is piano teachers, or manufacturers, including foreign brands, the changes are very great. This miserable, it is not the miserable price. It does not mean that the piano sold for thousands of dollars in the past, this is not available. However, the shrinking number of people learning piano has led to a cliff-like decline in piano sales, so the impact on the entire industry is great."
In Mr. Fan's opinion, 2023 is indeed a severe winter in the piano industry, and many B-end dealers and piano shops have closed down. "I think it should be rare to say that there is no pressure and can operate normally. Whether it is an institution or a piano shop, there should be no one who can really feel the cold winter and operate normally. "
the reason, Mr. Fan believes that there are two main reasons: First, the income of the middle class has been affected to a certain extent in recent years. The middle class used to learn the piano or have a relatively long-term plan for the future, but in the past two years, both income and future expectations have a certain impact. The second point is that everyone has a concentrated outbreak of" chicken baby "and" can't roll ". In the past six months, whether it is a discussion between teachers or parents, everyone feels that since the result cannot be rolled, it is simply fine." It is so hard to get a musical instrument. With this money, it is better to go on a trip and have a little fun in the suburbs. "
According to Mr. Fan, the sales of pianos began to decline sharply not from this year, but from 2019 at the earliest. 20-22 years is relatively miserable, and from April 2023 it will fall off a cliff. "Today I am still talking to a few practitioners and friends about this matter. At present, if I can maintain the previous 30% of sales, it is already a particularly excellent seller. The average level is about 15%. The more miserable estimate is only 10% of the previous sales. If it is a little worse, it will be closed directly."
