When the piano is cold, is it cancelled due to extra points or purifies the market?
Ms. Zhang's daughter started learning piano at the age of 5, and has been learning it for 4 years now. During this time, she has participated in several competitions and achieved good results. She originally wanted to use it as a specialty to gain points for further education, but now she feels that in addition to spending money, suffering, and suffering, playing the piano does not seem to help her child's studies. The learning tasks are getting heavier and heavier, and Ms. Zhang has also had the idea of giving up. "Many children who learned the piano at the same time have given up, and the reason is basically'conflict with schoolwork '.' It is not helpful for further education. 'My children can't talk about taking the piano as their life, but they will keep practicing every day, even for 1 hour a day during the Chinese New Year. It is a pity to give up, and it is not very useful to persevere. We are now in a dilemma."
What replaced the disappearing piano lessons?
The main evidence of the failure to sell pianos is the performance of class A share listed company Pearl River Piano, which has a market share of more than 40% in the domestic market and more than 30% in the global market. According to its financial report, the net profit of Pearl River Piano in the second and third quarters of last year was negative, and the loss in the third quarter intensified, reaching 20.12 million yuan. However, if you look at the profits of Pearl River Piano in the past ten years, you will find that although the loss appeared in 2023, it has experienced a rapid decline in a single quarter in 2020 and 2022, and the profit has been declining year by year.
Piano sales plummeting?
Pianos, with the halo of "the king of musical instruments", have been popular in our country for decades, and China is also the world's largest piano producer and exporter. But recently, "piano sales have fallen off a cliff" has hit the hot search, causing heated discussions. Are there fewer and fewer children learning piano? What is the real situation of the piano training market in Guangzhou? The reporter interviewed some piano shops and parents and found that piano training has not cooled down significantly. As an introductory instrument, the piano training market still has a great demand.
What does "piano sales plummet" reflect?
Frankly speaking, in the past, many parents let their children learn piano and buy piano because of blindness and comparison, but now this situation is decreasing. Some children do not like to learn piano, but some parents let their children learn piano for the purpose of experience and try it out. Some parents let their children learn piano to cultivate their children's musical literacy. Some parents let their children learn piano to pave the way for their children to go to school and enter the music college in the future by learning piano... In addition, the off-campus training institutions exaggerate the role of learning piano, and parents blindly let their children learn piano and then buy piano.
All-out economic struggle, how will China "play the piano" this year?
At present, China's economy is in a more complex internal and external environment. Abroad, the COVID-19 pandemic has yet to impact the global industrial chain and supply chain, the Ukraine crisis is still fermenting, and the game between major powers and geopolitical conflicts have exacerbated global political and economic risks. Domestically, the "fight economy" has set off a boom, but the impact of the epidemic is still there. Many enterprises, especially small, medium and micro enterprises, are still struggling, and the expansion of consumption and investment is facing multiple constraints. It is worth noting that the current problems facing China's economic development are not all cyclical, but many are institutional and structural. Whether it is to improve the ability to resist external risks or maintain the stable operation of the economy, it is urgent to strengthen overall coordination and improve economic governance.
New products go overseas, Deqing town piano "pop" big industry?
"Pianos in Luoshe are an industry that'makes something out of nothing '. It took two generations of hard work to win this honor for Luoshe pianos." Jin Bin, party secretary of Luoshe Town, said that pianos are mostly in the stage of "free growth" from "entering" Luoshe to taking root and sprouting, and spreading branches and leaves. Luoshe pianists "hold" the honor and see the problem - to break the inherent impression of poor quality of Luoshe pianos and embark on a high-quality development path.
Internet celebrity piano teenager and a family bewildered?
The owner of the hand is Wang Shuoran. At the age of 11, he has thick eyebrows and big eyes, and rosy cheeks. Wang Shuoran's dream is to become an "all-round musician". Every day when he comes home from school, the music room at home is his dream workshop. Piano, guitar, bass, ukulele, drums... are all tools for him to practice his dream. In April 2021, with the popularity of the documentary series "Little Boy", the name of Wang Shuoran, a boy from Zibo, Shandong Province, became known to many people. In the film, his age-exceeding piano skills and creative talents left a deep impression on viewers. In an interview with a Red Star News reporter, he repeated what his 9-year-old self had said in the documentary: "Music is life."
Emphasizing aesthetic education, what is learning piano in the end?
According to the Chinese Musicians Association, the number of Chinese piano children has exceeded 30 million in 2016, and the number is increasing at an annual rate of 10%, accounting for 80% of the global total. As one of these tens of millions of piano children, Lion, an 8-year-old boy living in Shanghai, was asked why he chose to learn piano when there are so many musical instruments. "The piano is the king of musical instruments, and the sound is stable, which is easy for children to learn," said Lion's mother, Ms. Wang. Is Ms. Wang's idea right? Teacher Shen, who has more than ten years of piano teaching experience, believes that it is reasonable, "The piano is the musical instrument with the widest range except the pipe organ. Music theory knowledge is better explained through the piano, and music theory is the same, so usually people learn the piano first, and then learn other musical instruments will be easier to get started."
