Hello! Welcome to Guangdong Moumou Building Materials Technology Co., Ltd.
Hello! Welcome to Guangdong Moumou Building Materials Technology Co., Ltd.
Release time：2025-08-29page views（）
New retail, from products to operators Traditional retail is really called the era of operating products. In the past, in B & Q, if you sold 5,000 sets of cabinets last year, you will try to sell 6,000 sets of cabinets this year. Everything is a business product. It's not that we didn't want to operate people at the time, but consumers lost contact when they left the store. Building materials supermarkets like B & Q are fine because we have deliveries and probably know the address. Other consumer goods have never been contacted after going out. The biggest background of new retail is the mobile Internet era, which realizes the integration of man and machine. Consumers bring their mobile phones to your place of consumption. If you grab the consumer's mobile phone, traditional retail can solve both problems. First, you will not lose contact with him; second, you know who he is. Advantages of new retail Comparing E-commerce: Low Customer Acquisition and Logistics Costs A good business model is tested by two rulers: anything that cannot multiply the user experience is not a good model; anything that cannot multiply the efficiency of the enterprise is not a good model. And new retail should also start with user experience and efficiency. E-commerce has two weaknesses: 1. Customer acquisition costs are getting higher and higher; 2. Logistics costs remain high. Although logistics costs are not getting higher and higher, they account for a relatively fixed and relatively high proportion of transaction value. New retail must make use of the original retail stores, and the two insignificant advantages of traditional stores can be reflected: first, the customer flow acquisition of traditional stores is almost free of money, but it is not converted into user operation; second, traditional stores have a B2B replenishment process, and this logistics cost has already occurred. If the customer picks up the goods by himself, or adds the last 100 meters of manual replenishment of traditional retail, this logistics cost will not increase.
