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This is not the first time that ofo will connect to Didi, nor is it the first time that the two platforms are deeply bound. Previously, Didi participated in the last three rounds of financing of ofo. According to a report by Tencent Technology, a shared bicycle investor revealed that after several rounds of financing of ofo, Didi has become the largest shareholder of ofo, accounting for more than 30% of the shares.; This means that Didi has the voice over ofo stronger, and at the same time, the success or failure of ofo, Didi will be the largest interest related party.
This is not difficult to understand. After Didi connects ofo, it will serve as a huge user traffic portal for its diversion, while ofo will further consolidate its business volume and enhance its industry status and imagination with the blessing of Didi.
Furthermore, if Ofo is really integrated, it also means that Didi and the capital behind it are further compensating for their own shortcomings in the field of transportation.
An insider told 36Kr that once Didi also wanted to do shared bicycles, but for some reasons it failed to materialize, and in the end it could only be an investor in ofo. However, this does not mean that Didi will not further enter the market.
Didi's investment in ofo is nothing more than an opportunity to target the last three kilometers.
At present, the last three kilometers in China is still a very preliminary stage, and there is no systematic service provider. In the first-tier cities of Beijing, Shanghai and Guangzhou, the complexity of transportation has made the competition for the last three kilometers increasingly fierce among major travel platforms.
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