The French have a reputation for being trendy for centuries, leading the way as leaders in fashion, art and luxury design.
What is the reason why France has become the big brother of the fashion industry and has stood tall for hundreds of years? It all starts in the 19th century...
The French, keen on "getting things done", established their fashion status with two sports
In the late 19th and early 20th centuries, France launched the "Art Nouveau", and their designs were characterized by luxury, serving the wealthy upper class. However, in the 1920s, with the great development of industrial life, the "Art Nouveau" nostalgic for traditional handicrafts was eliminated by the times.
At the same time, the French people, who had experienced the trauma of war, realized that it was not enough to design with beautiful appearance when facing the competition of foreign products. Practical and meaningful is the last word, so the "Art Deco Movement" came into being.
The more representative example of decorationism is the work of modern graphic design master Cassandre, even Ford Motor is one of his clients. Later, he also designed the logo of the famous brand Yves Saint Laurent. Yes, it is the YSL that girls love.
Perhaps even Kasandel had never imagined that a commercial work that was easy to handle back then would become a brand adored by thousands of girls many years later.
The Art Deco movement reached its peak in the 1930s, and this style could satisfy the people's critical aesthetic vision at that time, involving fields such as architecture, furniture, graphics, handicrafts... It also absorbed the essence of Mayan culture, Russian ballet stage art, automobile craftsmanship, etc., showing the pride and taste of the French before they truly stepped into industrial civilization.
Today, French design is very different from what it used to be for the upper class. The development of architecture, fashion, industry and graphic fields not only penetrates into the lives of ordinary people, but also can be said to be a hundred flowers blooming, each with its own strengths and weaknesses.
Next, Xiao Ou will talk to you about the shining designs in the history of French design.
Architectural design: one person influenced an era
If you are an architect or designer, then you must know the pioneer of modern architecture, Le Corbusier. After the second world war, France lost to this architect who was as famous as Gropius and Mies van der Rohe, and carried half of the sky of modernist architecture.
Le Corbusier, the famous architect of the 20th century and the "father of functionalism"
His rich and varied works and passionate architectural philosophy have deeply influenced the urban landscape of the 20th century and the lifestyle of contemporary people, from the early white series of villa buildings, the Marseille apartment to the Ronchamp church, from the renovation plan of Paris to the new city of Changarh, from "Walk to New Architecture" to "Modulus", his constantly changing architectural and urban ideas have led a new direction for the planning of post-war French cities.
The Marseille apartment, which reflects Le Corbusier's concept of a new city, has 23 room types, 7-8 floors are public spaces for shops and rest, just like a small city; Monterian's classic color scheme makes the building appear lively and vivid.
And the French government often leads large-scale design projects to show the greatness of the French nation, such as the glass pyramid of the Louvre and the Pompidou Center, which are representative architectural works of the time and become landmarks in Paris and even France.
